Automated Lead Recycling

Lead recycling is the process of automatically removing unresponsive or stale leads from your sales pipeline and re-engaging with them at a later time for future follow-up.

Lead recycling works by automatically removing leads from your sales pipeline based on specific criteria, such as inactivity or lack of engagement. These leads are then recycled and re-engaged with at a later time using automated follow-up sequences, email campaigns, or other lead nurturing strategies.

The benefits of lead recycling include increased efficiency and productivity, improved lead quality, and higher conversion rates. By focusing on the most promising leads and automating the follow-up process, you can streamline your sales pipeline and improve your overall sales performance.

There are many tools and strategies available for implementing lead recycling in your sales process, including lead scoring, marketing automation, and CRM systems. By working with a sales automation platform like Myphoner, you can easily automate the process of lead recycling and improve your overall sales performance.

Lead expiration in Myphoner works by automatically identifying leads that have exceeded a certain timeframe or maximum number of call attempts without getting qualified. Once a lead is identified as expired, Myphoner removes it from the sales pipeline and places it into a separate pool for expired leads.

From there, Myphoner lets you use pipeline automations to re-engage with the leads and bring it back into the sales process. Alternatively, the lead can be archived or deleted entirely, depending on the preferences of the sales team.

By setting up lead expiration rules in Myphoner, sales teams can ensure that they are focusing their efforts on the most promising opportunities and avoiding wasting time and resources on unresponsive leads. This helps to streamline the sales process and increase overall productivity and efficiency. By automating the lead recycling process, Myphoner helps sales teams stay focused on the most promising opportunities and avoid wasting time and resources on unresponsive leads. This allows teams to achieve greater efficiency and productivity, ultimately leading to increased sales and revenue.

Re-engaging with leads in Myphoner works through pipeline automations. These automations can be set up to reinstate leads into the same or a different pipeline for follow-up through calling, texting and emailing in Myphoner, or export the leads for list activation in different systems, such as email marketing automation tools.

An example could be assigning the leads to a different salesperson for a fresh approach, including tasks like sending follow-up emails or text messages to try to (re-)engage the leads.

By using pipeline automations to re-engage with inactive or expired leads, sales teams can increase the chances of converting them into active opportunities. These automations can be customized to fit the specific needs of each sales team, allowing for a personalized approach to re-engaging with leads and increasing overall conversion rates.